Each Santa must commit to raising a minimum of £200, the suggested composition of this is
- £100 corporate Sponsorship (non-gift aid)
- £100 Personal Sponsorship (Gift-Aid) via the online charity website
Each Santa will carry a corporate sponsor, through the Adopt-a-Santa scheme, the individual Santa is responsible to secure a sponsor and to provide the logo in digital format of the sponsor at least 2 weeks prior to the Santa Cruise for logo printing to the suit.
There are a limited number of long-standing corporate sponsors, if available, it may be possible to use one of these, however you would be expected to raise the additional £100 through other means.
Please also check with your employer, if applicable, in case there exists a ‘fund-match scheme – this can increase your sponsorship many-fold
The Route varies year to year, and this year may split into two depending on the number of Santas. Typically the route will cover 8 miles on bike from Burghfield to Mortimer, then to Theale and back to Burghfield, the last leg is normally by Taxi.
Entry and Awards
Santa Entry fee is £10, this is payable in advance, and includes the provision of a suit, printed logo and pays for the prizes of
- Most money raised
- Best Dressed Reindeer
- Best Santa
Calculations for these are as follows:
- Most Money raised – Decided from the total raised and declared at 00:00 on the day of the Santa Cruise
- Best Dressed Reindeer – Selected by a chosen ‘dignitary’ from the community at the event start
- Best Santa – Entirely subjective and selected by someone in the know over a beer on the day
Santas are responsible for their own bicycle, and ensuring it is well maintained and equipped with functioning lights, this is essential as the Santa Cruise does use the public highway after dark, it is recommended that Santas carry a good puncture repair kit.
Bikes should be decorated in a festive manner, in a way befitting your ‘reindeer’ for the day.
A token ‘award’ is available for the best dressed reindeer, to be presented at the ceremony at the conclusion of the ‘Cruise.
Public Highways and Road Use
The Santa Cruise will take place on the public Highway, all rules associated with this are expected to be observed. Please consult the Highway Code if you are unsure of them.
Lunch and Meals
A Buffet lunch will be arranged at a suitable venue en-route, to be ready for our arrival to keep waiting time to a minimum. This will be mass catered warming food – likely to be a Chili Con Carne. If you are vegetarian, fussy or awkward in anyway; you are more then welcome to bring a packed lunch or sort your own food. Please bear in mind that your lunch will need to be finished at the same time as the other Santas to ensure you are not left behind – you may want to pre-book the food directly with the venue to ensure it is ready for your arrival. This is not a service that will be provided for you, and also be aware that group dynamics dictate that eating like a ponce on the day will likely see you ex-communicated from the rest of the Santas.
The Evening Meal will be a Curry at the Bahgecha in Burghfield Common, please ensure that you have arranged transport home from there if required. In line with the usual Santa Cruise food policy, if you don’t like Curry arrange something else in advance with them.
Santa Funding on the day
The Santa Cruise operates on a ‘Kitty’ You will be expected to pay into the kitty at various times during the day in £20 instalments.
The Santas meet all costs for participation. Expect to budget £100 to cover the food and beverage kitty on the day.
The Santa suit is cheap and disposable, it is unlikely to survive in the groin area when riding your bike to the first stop, do not be alarmed, this is usual. The belts that some with the suits are as much use as tits on a fish – don’t expect it to help – bring your own belt to wear round the suit. The legs of the suit will get caught in the chain, so bicycle clips are of benefit.
The suit consists of Hat, beard & spit-thin fabric trousers and jacket – one size fits all (allegedly) the beard looks more like a merkin – feel free to provide your own if you prefer – but don’t spend too much on it, as it will be covered in food and detritus of the day. Some Santas chose to wear a wig, feel free to do so, keep in mind the Santa hat should fit over this, so if too large you may want to provide your own hat that you know will fit.
Your logo is expected to be seen so please don’t cover the jacket, if you need to remain waterproof, then wear a tight fitting waterproof under the jacket – but keep in mind the colour of the suit will run when wet.
Beards may only be removed for eating and drinking, at all other times must be worn.
Suits can be collected the evening before, or on the morning of the Santa Cruise.
General Conduct and advice
Santa is not, and never has been, in the service of the US Marine Corps. The Santa Cruise will strictly observe ‘Top Gear Rules’ Any Santa falling behind and unable to keep up will be left behind. Please ensure you have a suitable emergency pick up plan in place should you be unable to maintain the required pace due to mechanical or physical failure.
You should ensure you have a hearty Breakfast fit for a Santa – you will need it.
If possible please ensure you have not been out for a Christmas party the night before, nor that you are borderline drunk the next morning, this is not safe and will not bode well for yours, and others’ enjoyment of the day.
The Santa Cruise provides no medical, legal or emotional support for the day, please ensure you have a can of ‘man-up’ available to drink if required and expect no sympathy if you fall off through others’, or your own, stupidity, negligence or sheer bad luck. In a similar manner you are responsible for the care of your own Reindeer, including when put to pasture at a watering stop.
The Santa Cruise stops at ‘places of local gathering’ These include shops and public houses. The Santa group are likely have some refreshment at each stop, it is the individual Santa’s own judgement to select a drink and ensure he does not breach any rules of the highway, and remains able to cycle responsibly.
Given the close camaraderie of the Santa Cruise, no Santa should be of a ‘sensitive nature’ If you do not appreciate the humour, high-jinks and pranks of BBC’s Top Gear, it is very likely you would not enjoy the Santa Cruise, feel free to join another event more suitable to you, perhaps a charity jam-making event with the WI.
This event is not actually an event, nor are there any official organizers of it. The Santa Cruise happens purely by chance every year with Santas gathering at a time and a place that may, or may not, have been agreed. Santas are over the age of 18 and therefore responsible for their own conduct, decisions and actions on the day.
Someone might arrange to collect the Reindeer from Theale in a lorry to ensure that no Santa is obliged to use the public Highway after the consumption of alcohol.
This document was provided by someone who has been on the cruise in the past as part of a social group of individuals, and therefore has insight into the conduct expected by this social group. There is no organizing committee for the Santa Cruise, nor any group that could be considered liable in anyway for anything you do, but group dynamics generally dictate people not following the patterns of behaviour expected will be made to feel less than welcome. Social groups being what they are, the rules of behaviours can change at anytime given external forces and public opinion.
This year we would like to invite families to join us on a ‘mini cruise’ around the village before the main event
The plan is simple, we will depart from the Auclum Green (by the vets) at 10.45 and head out on an all-ability cycle ride around the village, stopping at our friends’ shops for drinks and snacks on the way!
We will be back at Auclum Green by 11.45 for hot drinks and mulled wine – and a visit from the Air Ambulance and crew – who will be coming to thank everyone in the village for all that you have done this year. After watching the Air Ambulance depart it will be time to wave the Burghfield Santa’s off on their adventure 🙂
Santa suits not necessary, but feel free to be festive, and to decorate the bikes!
Advanced registration is required.
Sorry. Registration is closed for this year
Due to the generosity of the local business community all of the Santa’s found a home.
Thanks to all the following sponsors who adopted a Santa.
Book a Local Agent Valuation at Your Home
0118 983 3897
Burghfield Common Post Office & Store
0118 983 3745
Free courtesy cars or a free local collection and delivery service
0118 933 2338
Craft Bakers since 1932
0118 983 2226
Contemporary & Traditional Bangladeshi Cuisine
0118 983 4422
Plain-Speaking Independent Financial Advice
0118 987 6655
Run and owned by local people who care about the quality, provenance and value of your food
01189 332 488
The one stop shop for all your DIY needs
West End Road
0118 933 2014
A thriving community of farms, woodland and property
0118 930 2504
We offer a range of beauty treatments in a relaxed and friendly atmosphere.
The Pharmacy, Reading Road
0118 983 3030
The very latest in pet products and bulk feeds at great prices
0118 983 3310
A beautifully renovated 300-year-old coach house where you will receive a warm friendly welcome
0118 983 2038
Just walk in no appointments needed
West End Road
01189 333 758
The atmosphere of luxury. The spirit of delight.
01189 832 059
Traditional Village Pub
0118 933 2813
Lively locals pub. Real fire, sports bar.
0118 933 2624
Best Minibus & Coach Hire Company 2018 – Reading
01189 700 600
Let us find you the perfect holiday
West End Road,
0118 933 1177
Come to life, come to Unique!
0118 933 1806
Serving Burghfield Common since 1962
0118 983 3434
Beautiful cuts, stunning colours and flawless beauty
0118 983 2964